Below are a few samples of my own work,
often in collaboration with talented teams.

If you see something you REALLY like - chances
are I made it alongside some pretty cool people.

Contact me with any inquiries,
I’m always up for a chat!

Immersion Neuroscience: Website Design/Copywriting, Email Campaigns, Marketing Funnel Management & Customer Acquisition Strategy, CRM

Wrote and designed website for Immersion and subrands (Known, Lively & Wondr) via Hubspot, including SEO and content strategy.

Launched consumer app Tuesday - include microsite build, lead gen and all social / digital promotion.

Developed B2B CRM strategy through Hubspot to bring in new leads, qualify through funnel and convert at every stage with digital tactics & sales handoffs.

Content strategy in blogs & emails to educate, inform and entertain for customer and non-customer about product.

Segmentation includes by use case, customer status, MQL vs. SQL designation and more for targeted campaigns.

Goal is to continually educate about product ease, new features, and more to convert to subscription purchase.

The Pledgettes:

Content strategy & SEO for a financial community that emboldens women to take an active role in their finances.

CRM email segmentation by member / non-member; drip campaign examples available upon request.

Goals: to convert email subscribers to members and encourage single event ticket purchase.

Designed and wrote copy for website via WordPress.

Social & Digital Ads

  • Immersion & Wellness

    Increased web traffic to tailor designed landing pages by 700%.

    See Full Ad

  • Immersion & Ad Measurement

    Increased traffic to landing page by 300%.

    See Full Ad

  • The Pledgettes: Workshop Promotion

    Increase web traffic by 250%.

    See Full Ad

Una Vida: Copywriting for Emails

Weekly emails for a new meditation and movement studio to educate about offerings and convert to purchase (below).

Designed and wrote copy for full website (unavidaniwot.com) via Squarespace.

Babes Ride Out: Progressive Motorcycle Insurance

The “Babes Ride Out” campaign centered Progressive insurance products in women motorcyclists’ lifestyle. We transformed online conversations into real-life interactions by celebrating photography, intention & connection.

We partnered with influencers in the motorcycle space prior to the event. Women riders shared their stories and posted their photos as they rode across the country to the event. We created the “Progressive Dark Room” in Joshua Tree, CA for a community hub to collect their photos, tell their stories in real life and meet the Progressive Women Rider influencers from our campaign.

This activation had 100% onsite engagement and generated 10MM social impressions. We generated evergreen digital content, like the below, used for 3+ years post-event. We were gratefully a PRO award nominee for 2016 Best Lifestyle Campaign.